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Blotato comparison

Wavos vs Blotato: which fits your content workflow?

Both tools combine AI content, publishing, and Instagram DM automation. Choose Wavos for a focused Instagram and LinkedIn workflow with two included accounts and unlimited contacts. Choose Blotato for broader distribution across nine networks, more included accounts, and a wider API/MCP automation surface.

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Last reviewed . Prices and features can change.

Summary

Who each tool fits

Wavos suits you if

A focused creation-to-conversation workflow for creators.

  • Create branded carousels and captions, then schedule on Instagram and LinkedIn.
  • Use Claude or ChatGPT through MCP to upload and schedule Instagram content.
  • Run Instagram keyword-to-DM automation without per-contact or per-message price increases.
  • Start with two accounts and a $5/month launch offer for the first 25 customers; regular pricing is $29/month.

Blotato suits you if

Multi-network publishing and a broader automation toolkit.

  • Publish across Instagram, LinkedIn, Facebook, TikTok, YouTube, X, Threads, Bluesky, and Pinterest.
  • Start with 20 social accounts on the $29/month Starter plan.
  • Generate images, carousels, and videos, or repurpose source content.
  • Use paid-plan API/MCP access, official n8n/Make nodes, and documented comment, messaging, and analytics tools.

Head-to-head

Feature comparison

Wavos and Blotato compared by feature, with sources
FeatureWavosBlotato
Supported publishing networksAvailable

Instagram and LinkedIn are available. Other networks shown as coming soon are not included as live capabilities here.

Sources:Wavos supported platforms		Available

Nine networks: Instagram, LinkedIn, Facebook, TikTok, YouTube, X, Threads, Bluesky, and Pinterest. Supported formats and requirements vary by platform.

Sources:Blotato official features and supported networksBlotato official API and MCP reference
Connected social accountsAvailable

Two included accounts, on the same or different supported platforms. Additional social accounts cost $3/month each.

Sources:Wavos pricing and trial		Plan-dependent

Starter includes 20 accounts; Creator lists 40. Check the current Agency allowance before assuming a higher account limit.

Sources:Blotato pricing, contact allowances, and trial FAQ
AI content creationAvailable

Create carousel slides and captions with brand preferences, or upload your own content. Pro includes 100 AI credits.

Sources:Wavos documentationWavos pricing and trial		Available

AI writing, image and video generation, voiceovers, visual templates, and source repurposing. Starter lists unlimited AI writing and 1,250 image/video credits per month.

Sources:Blotato official features and supported networksBlotato pricing, contact allowances, and trial FAQ
Publishing with Claude or ChatGPTAvailable

MCP supports Instagram image uploads, publishing, and scheduling. Configure messaging rules separately inside Wavos.

Sources:Wavos Instagram MCP setup and tool referenceSchedule Instagram posts with Claude and Wavos		Available

Hosted MCP and REST support multi-network publishing and additional automation operations. API/MCP access requires a paid subscription, not the free trial.

Sources:Blotato official API and MCP referenceBlotato pricing, contact allowances, and trial FAQ
Keyword-triggered private DMsAvailable

A matching keyword in an Instagram comment can trigger a private DM. Do not assume Facebook triggers or arbitrary multi-step funnels are included.

Sources:Wavos product and Instagram automationSchedule Instagram posts with Claude and Wavos		Available

Documents keyword triggers on comments or DMs for Instagram and Facebook, with per-post or account-wide automations and automation analytics.

Sources:Blotato official features and supported networksBlotato official API and MCP reference
Contact and message billingAvailable

Unlimited DMs and comments to unlimited contacts for the same flat price. Social-platform sending rules still apply.

Sources:Wavos pricing and trialWavos product and Instagram automation		Plan-dependent

Lists 1,000 active contacts/month on Starter, 6,000 on Creator, and 15,000 on Agency for DMs and comment replies. Confirm how additional usage is handled before scaling.

Sources:Blotato pricing, contact allowances, and trial FAQ
Analytics and external automationDifferent focus

The documented MCP surface focuses on Instagram media uploads and scheduling. Do not assume it exposes Blotato-style analytics, inbox, or n8n/Make operations.

Sources:Wavos Instagram MCP setup and tool reference		Available

Documents analytics, comment and message operations, plus official n8n/Make nodes. Its homepage specifies analytics on eight platforms, excluding LinkedIn.

Sources:Blotato official features and supported networksBlotato official API and MCP referenceBlotato pricing, contact allowances, and trial FAQ
Free-trial termsAvailable

Seven-day free trial with no credit card required. Accounts and trial provisioning are handled in the separate Wavos app.

Sources:Wavos pricing and trial		Plan-dependent

Seven-day web-app trial requires a card and includes 60 AI credits. API/MCP are excluded; generating an API key ends the trial and starts paid billing.

Sources:Blotato pricing, contact allowances, and trial FAQ

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Pricing

Plans and allowances

Wavos

Pro

Monthly
$5/month launch offer for the first 25 customers; regular price $29/month
Annual
Monthly billing only
Allowance
2 social accounts, 100 AI credits, unlimited contacts, DMs, and comments

Additional social accounts are $3/month each. Platform permissions and messaging rules still apply; unlimited contact billing is not unlimited access to social-network APIs.

Sources:Wavos pricing and trialWavos supported platforms

Blotato

Starter

Monthly
$29/month
Annual
Yearly billing offered; confirm the current total in the Billing Portal
Allowance
20 social accounts, 1,250 AI credits/month, 1,000 active contacts/month

Lists unlimited AI writing and paid-plan API/MCP access. Active contacts for DMs and comment replies are separate from the social-account allowance.

Sources:Blotato pricing, contact allowances, and trial FAQ

Blotato

Creator

Monthly
$97/month
Annual
Yearly billing offered; confirm the current total in the Billing Portal
Allowance
40 social accounts, 5,000 AI credits/month, 6,000 active contacts/month

Adds faster video processing, viral-post inspiration, and support troubleshooting n8n/Make automations.

Sources:Blotato pricing, contact allowances, and trial FAQ

Blotato

Agency

Monthly
$499/month
Annual
Yearly billing offered; confirm the current total in the Billing Portal
Allowance
28,000 AI credits/month and 15,000 active contacts/month

Includes Creator features plus dedicated processing and support. The cited Agency card does not separately state a social-account count; confirm it with Blotato.

Sources:Blotato pricing, contact allowances, and trial FAQ

Pricing caveats

  • Wavos's $5 price is a limited launch offer, not its regular price. At regular monthly pricing, Wavos Pro and Blotato Starter both list $29, with different account, credit, and contact allowances.
  • Blotato advertises yearly billing at about 17% savings through its Billing Portal. The prices above are monthly billing prices, not annual-billing equivalents.
  • AI credits are provider-specific units. A larger credit count does not by itself prove better value or an equivalent number of finished carousels or videos.
  • Blotato's pricing page lists active-contact allowances. This comparison does not assume unlimited contacts or invent an overage rate.
  • Blotato's trial excludes API/MCP. Generating an API key starts paid billing immediately, even if trial days remain. Wavos advertises a no-card trial.
  • Neither vendor's API access guarantees reach, engagement, delivery, or freedom from social-platform restrictions.

Workflows

The same idea, two different workflows

Wavos

  1. 1Create a branded carousel and caption, or upload your own finished images.
  2. 2Connect Instagram and schedule in Wavos, or use Claude/ChatGPT through the Instagram MCP tools.
  3. 3Confirm the scheduled post and timezone in the calendar.
  4. 4Configure a matching-keyword Instagram private-DM automation separately in Wavos.

A focused content-to-Instagram-conversation workflow. LinkedIn publishing is also available in Wavos, but the documented MCP publishing guide is Instagram-specific.

Sources:Wavos documentationSchedule Instagram posts with Claude and WavosWavos supported platforms

Blotato

  1. 1Create or repurpose content with its writing and visual tools.
  2. 2Connect the social accounts needed for your distribution plan.
  3. 3Schedule through the web app, or start a paid plan to use MCP, REST, n8n, or Make.
  4. 4Check publication status and use the documented inbox, DM automation, or analytics tools where supported.

A broader multi-network workflow. Check platform-specific formats, contact allowances, trial exclusions, and analytics coverage before choosing a plan.

Sources:Blotato official features and supported networksBlotato official API and MCP referenceBlotato pricing, contact allowances, and trial FAQ

Limitations

What to weigh honestly

Wavos

  • Only Instagram and LinkedIn are presented as live publishing networks here.
  • Two included social accounts are a smaller starting allowance than Blotato Starter's 20.
  • Do not assume native video generation, broad analytics, or messaging-management tools exist because Blotato offers them.
  • Wavos's documented MCP tools publish and schedule Instagram content; DM rules are configured in the app.

Blotato

  • The free trial requires a card and does not include API/MCP access.
  • DM and comment-reply usage has plan-specific active-contact allowances.
  • AI image and video generation uses credits; unlimited writing is not unlimited visual generation.
  • Network support is not identical feature support: its homepage excludes LinkedIn from analytics coverage.

Switching

If you move from Blotato

  1. 1

    List the networks and accounts you actually need

    If TikTok, YouTube, Facebook, X, Threads, Bluesky, or Pinterest are essential, do not replace Blotato's distribution workflow with Wavos's current two-network offering.

  2. 2

    Test one post before moving your calendar

    Reconnect the required Instagram or LinkedIn account and verify media, captions, timezone, and publication status. An exported schedule is not a verified migration.

  3. 3

    Rebuild and verify messaging rules separately

    Do not assume Blotato contact history, inbox threads, Facebook automations, or API/n8n/Make workflows transfer. Test the required Instagram keyword-to-DM behavior before switching it on broadly.

  4. 4

    Avoid duplicate posts and messages

    After the replacement workflow works, disable overlapping schedules and automations in the old tool. Check billing and cancellation terms directly with each vendor.

Common questions

What is the main difference between Wavos and Blotato?

Wavos focuses on AI carousels, Instagram and LinkedIn publishing, and Instagram keyword-to-DM automation with unlimited contact billing. Blotato offers publishing across nine networks, more included accounts, AI image/video tools, and a broader API/MCP automation surface.

Sources:Wavos product and Instagram automationWavos supported platformsBlotato official features and supported networksBlotato pricing, contact allowances, and trial FAQ
Is Wavos cheaper than Blotato?

Wavos offers $5/month launch pricing for the first 25 customers, with a regular price of $29/month. Blotato Starter is $29/month. At regular pricing, their entry plans cost the same but include different account, credit, and contact allowances.

Sources:Wavos pricing and trialBlotato pricing, contact allowances, and trial FAQ
Can both tools publish through Claude or ChatGPT?

Yes. Wavos documents MCP tools for Instagram media uploads, publishing, and scheduling. Blotato documents a hosted MCP server and REST API for multi-network publishing and other operations. Blotato's API/MCP access requires a paid plan.

Sources:Wavos Instagram MCP setup and tool referenceBlotato official API and MCP referenceBlotato pricing, contact allowances, and trial FAQ
Does Blotato offer Instagram comment-to-DM automation?

Yes. Blotato advertises keyword-triggered DM automations for Instagram and Facebook. Wavos also supports keyword-triggered private DMs from Instagram comments. Blotato lists plan-specific active-contact allowances; Wavos's pricing does not increase with contacts or message volume.

Sources:Blotato official features and supported networksBlotato pricing, contact allowances, and trial FAQWavos product and Instagram automationWavos pricing and trial
Can I test Blotato's MCP server during its free trial?

Blotato's pricing page says its seven-day trial covers the web app, not API/MCP access. It requires a card, and generating an API key ends the trial and starts paid billing immediately. Check the current terms before connecting an automation.

Sources:Blotato pricing, contact allowances, and trial FAQBlotato official API and MCP reference
Should I switch from Blotato to Wavos?

Consider Wavos if your essential workflow is Instagram or LinkedIn content plus Instagram keyword-to-DM automation, and its account and credit allowances fit. Keep Blotato if broader network coverage, many connected accounts, video tools, or its wider automation APIs are essential. Test one complete workflow before canceling either service.

Sources:Wavos supported platformsWavos Instagram MCP setup and tool referenceBlotato official features and supported networksBlotato official API and MCP reference

Methodology

How this was checked

Reviewed October 26, 2026 using Blotato's official homepage, pricing page, and API/MCP documentation alongside Wavos's published product, pricing, platform, and MCP documentation. This is a documentation-based comparison, not a hands-on performance benchmark. Vendor claims are not independent guarantees; plan terms and platform capabilities can change.

Review date:

Sources

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